How social networks (might) transform adsBy Anthony Ha November 03 2011 Technology 151 284 Share6 Advertisement Drupal.DART.tag('{"machinename":"medium_rec1","name":"Default Medium Rec 1 300x250,300x600","pos":"m1","sz":"300x250,300x600","active":"1","block":"1","settings":{"overrides":{"site":"","zone":"","slug":""},"options":{"scriptless":0,"method":"adj","include_terms":1},"key_vals":[]},"table":"dart_tags","type":"Normal","export_type":1,"key_vals":{"pos":[{"val":"m1","eval":false}],"sz":[{"val":"300x250,300x600","eval":false}],"page":[{"val":"node_136326","eval":0}],"term":[{"val":"technology","eval":false},{"val":"facebook","eval":false}],"tile":[{"val":"tile++","eval":true}],"ord":[{"val":"ord","eval":true}]},"prefix":"adweek","site":"adweek","zone":"tech","slug":"Advertisement","page":"node_136326","noscript":{"src":"http:\/\/ad.doubleclick.net\/ad\/adweek\/tech;pos=m1;sz=300x250,300x600;pos=m1;sz=300x250,300x600;page=node_136326;term=technology;term=facebook;","href":"http:\/\/ad.doubleclick.net\/jump\/adweek\/tech;pos=m1;sz=300x250,300x600;pos=m1;sz=300x250,300x600;page=node_136326;term=technology;term=facebook;"}}'); When Facebook's brand experience manager Paul Adams took the stage today at the Geo Loco conference, he outlined ...