Media coverage is a critical component of your organization's communications and fundraising efforts. In this unique program, you'll receive training from a panel of local media professionals, which in the past has included TV news directors like Kevin Benz and newspaper columnist Andrea Ball. Learn about developing relationships with the media, framing your message, and what to do when the media calls you. Then develop your media pitch and schedule face time to pitch your stories to News 8, KUT and other media outlets. You'll walk away with a list of media contacts that you can use right away. Lunch is included.
| Melanie Fish Melanie Fish turned a journalism career into a bonanza for Central Texas nonprofits. As the executive producer for Austin’s CBS affiliate, she created Profiles in Power, an awards program and news series honoring Austin’s most powerful women. In her career as a television journalist, she anchored, reported and produced the news. She also produced a Texas Associated Press Best Documentary of The Year. She left television in 2000 to consult with Abu Dhabi TV and focus on her family and community. That's when she helped start the Austin Children’s Shelter Guild to support the emergency shelter for abused children. Melanie helped create The 5 Minute Connection for Greenlights during her year in Leadership Austin. She serves on the board of governors for Lifeworks, works with nonprofits as a public relations consultant, and works as a media relations specialist for EnviroMedia Social Marketing. |