This is an AFP webinar hosted by ACC CCBNO
About the Event
The session will examine donor relations from a marketing perspective and will describe the interactions with the donor, including acknowledgement, recognition and stewardship, as a series of "touchpoints." With this approach, donor relations becomes the management of those interactions or touchpoints. The session will outline specific ways that touchpoints can be planned and managed and how the individuals involved with the donor, both in the development office and beyond, can participate in "touchpoint" management. "Donor Touchpoint Management" expands donor relations beyond the scope of acknowledgement and recognition and describes "everything that happens between asks."
Learning Objectives
Participants will learn:
- What "Donor Touchpoint Management" means and how the term redefines donor relations
- How to plan and manage "touchpoints" with donors
- How to involve members of the development staff and others in the organization - including leadership volunteers - in planning and implementing "donor touchpoint management"
- Ways to expand their existing donor relations programs by using the "donor touchpoint management" approach