Speaker Beth Kanter
Presenter: Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://beth.typepad.com), one of the longest running and most popular blogs for nonprofits. A frequent contributor to many nonprofit technology Websites, blogs, and magazines, she has authored chapters in several books, including NTEN's Managing Technology to ...
Presenter:
Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://beth.typepad.com), one of the longest running and most popular blogs for nonprofits. A frequent contributor to many nonprofit technology Websites, blogs, and magazines, she has authored chapters in several books, including NTEN's Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders. Beth was keynote speaker for the Cambodian Bloggers Conference, the Connecting Up Conference, Minnesota Council on Nonprofits' annual meeting, and the Making Media Conference, and has been a featured speaker at social media conferences, including O'Reilly's Graphing Social Patterns, Gnomedex, SWSX, Blogher, and Podcamp. She is currently curating NTEN's "We Are Media: Nonprofit Social Media Starter Kit," an online community building a ‘media toolbox' to help nonprofit organizations to create, compile, and distribute their stories. In 2009, Beth was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media." She is the 2009 Visiting Scholar for Social Media and Nonprofits for the Packard Foundation.
Full Description
Online publishing and discussion-generally referred to as ‘social networking'-is becoming a significant influence on public thinking. How can you turn this phenomenon to your advantage while maintaining existing commitments to donors, constituents, and your mission? Join Auctionpay and professional blogger Beth Kanter as we discuss social media best practice and execution for nonprofits.
At this webinar, you will learn:
- How social media differs from traditional media
- How to align media selection with organizational strategy
- How to build a social media strategy
- How to allocate staff to implement your strategy
- How to test and measure program success
- How to encourage organizational adoption
This webinar is based on Beth's presentation, Eight Principles for Using Social Media Effectively, given when Beth was serving as the Visiting Scholar for the Packard Foundation. It has been customized specifically for Auctionpay's webinar audience.
Wednesday, September 30, 2009
9-10 a.m. Pacific
10-11 a.m. Mountain
11-12 p.m. Central
12-1 p.m. Eastern
Cost: Complimentary
To register, click here.
