The Inner Circle: Essentials of Brand Loyalty for Nonprofits

The relationship between marketing and development can be the linchpin of success for fundraisers. Specifically, analyzing your various audiences, understanding their motivations, and learning how to move them into your inner circle of volunteers and donors. In this 4 hour interactive workshop, you will: discuss the relationship between marketing and development; define and categorize the stakeholders for your nonprofit; and define “what’s in it for them.”  You can then better determine how and what to communicate and create a tactical marketing/development plan with limited budget.

Fee:              $60 members/ $90 non-members