Course is comprised of six full days.
Want to advance your cause via the social media revolution?
Social media is transforming nonprofits both in the way they work as well as their relationships with constituents. Nonprofits have many of the same opportunities in social media as for profit businesses—it’s just a matter of altering the strategy. Nonprofits can focus their social efforts to drive awareness, share their story, cultivate donor relationships and open up two-way communication with advocates in ways never before possible.
Certificate in Social Media Management for Nonprofit Organizations will teach you tactics that can supplement many marketing efforts already in place and, in some cases, expand those efforts exponentially by reaching an entirely new audience with a creative and unique approach.
The program includes learning to use social media tools such as WordPress blogs, Facebook, Twitter, LinkedIn, Google+ and others; developing social media strategies to promote organizations, products and services; using analytics and reporting to monitor and improve those social media strategies; keeping up with emerging technologies in social media; and, practicing clear succinct direct writing that is carefully adapted to its intended audience.
Participants will need to bring a laptop to every session.
Dates: Saturdays - October 6, 13, 20, 27, November 3, 10