Latino/Hispanics are now the largest minority in the United States. By 2050, 30% of the U.S. population will be of Latino descent, making them a significant economic force. Hispanics are the fastest growing population in U.S, but do you really understand how diverse this community truly is (e.g. bi-cultural, low-income, business professionals, immigrants, etc.) and how to best engage its different segments?
Hispanic Engagement is a process of building community, relationships, and trust with Hispanic communities. Hispanic Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods and issues within communities. It is an inclusive, innovative and culturally relevant approach that informs, educates, engages and strengthens communities. Learn about the different segments of the Hispanic community and what it takes to authentically engage this booming population.
Attendees will leave with
- An understanding of the growing Hispanic population
- An understanding of the segments within the Hispanic community
- An understanding of the motivations and trends of the Hispanic population
- An understanding of engagement principles
- Tools to start engaging the growing Hispanic population
To register visit: https://cc.readytalk.com/r/1dcc7sfurpui
Engage501 Training Series
This session is part of the Engage501 Continuing Education Series - In this series participants learn the basic tools to engage multicultural communities. They will be introduced to population changes, cultural insights and motivations, and this will position to engage and market to diverse populations.
About Engage 501
We understand how the population change is impacting nonprofits in Texas. Engage501 intends to be the bridge between nonprofits and diverse communities. Engage 501 is a multicultural engagement initiative that utilizes an inclusive and culturally relevant approach to community engagement. The goal is to build the capacity of the nonprofit sector in Texas by creating meaningful connections, understanding multicultural communities and providing engagement tools. Put simply, this initiative will help you create advocates, volunteers, board members and donors through building cultural sensitivity assets that will broaden nonprofits’ relevance to their communities and diversify their growth.
Engage501 will provide a process: Multicultural Engagement
Multicultural Engagement is a process of building community, relationships, & trust with multicultural communities. Multicultural Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods & issues within communities. It is an inclusive, innovative & culturally relevant approach that informs, educates, engages & strengthens communities.
Engage501 Tools
With Engage 501, you will learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations. In addition, you will learn ways your organization can start to engage and market to diverse populations. We have a set of tools that will help nonprofit organizations create authentic relationships with multicultural communities in Texas, including the following
Engage501 Webinar Q&A Series
Engagement Trainings and Workshops
501Engage: The Shift Breakfast Series
Engagement Toolkits
Forums and Community Conversations
Communications, Marketing and Engagement Consulting Services
Engage 501 is an initiative of TANO - Texas Association of Nonprofit Organizations and Cultural Strategies, Inc.