Love the Ones You’re With: How to Retain Loyal Donors and Volunteers

Speaker Laura Bosworth-Bucher
Guest Speaker Greenlights for Nonprofit Success Laura Bosworth-Bucher is an experienced executive with 20 years of combined service with Dell and IBM. Laura is currently applying her strategic planning skills to a variety of non-profit organizations, sharing her expertise through volunteer and board service and through teaching nonprofit professionals how ...

Guest Speaker
Greenlights for Nonprofit Success

Laura Bosworth-Bucher is an experienced executive with 20 years of combined service with Dell and IBM. Laura is currently applying her strategic planning skills to a variety of non-profit organizations, sharing her expertise through volunteer and board service and through teaching nonprofit professionals how to build donor and volunteer loyalty. She was most recently director of Dell's WW Customer Experience effort where she worked with leaders across the corporation to define Dell's strategy and execution plans for improving customer satisfaction and loyalty.

During her tenure, satisfaction improved 40-50% in core support organizations. Prior to joining Dell in 1998, Ms. Bosworth held a variety of management positions at IBM, including customer solutions and software development of computer-aided design tools in support of the PowerPC microprocessor design.
 
Laura has a passion for math and science education and is a board member for Texas Alliance for Minority Engineering, mentors with UT's Women in Engineering Program, GirlStart and GENAustin. She is serving with EDCO Ventures to develop entrepreneurs and create companies in economically distressed regions in Texas. Laura is also part of the SafePlace Finance Committee and is a Spanish interpreter at the Volunteer Healthcare Clinic. Ms. Bosworth holds a degree in engineering from the University of Texas at El Paso.

Full Description
Are you forever trying to find ways to attract new donors or volunteers? Have you considered what could be done first to keep the ones you’ve already got?

For-profit organizations have long understood that it’s easier – and cheaper - to keep a customer than to find a new one, so why do nonprofits so often overlook this concept when it comes to donors and volunteers?

Love the Ones You’re With: How to Retain Loyal Donors and Volunteers is an exciting Greenlights course that will provide you with the knowledge and tools you need to keep your supporters engaged, loyal and giving to your organization.

Designed and taught by Dell’s former WW Director of Customer Experience, Laura Bosworth-Bucher, the course applies years of research and best practices from the corporate world to assist nonprofit organizations with their own unique “loyalty” concerns. Don’t miss this unique opportunity…created especially for Central Texas nonprofits!
Organizer Julie Macalik

When?

Wednesday, Mar. 31, 2010
8:30 a.m. - noon US/Central

Where?

Greenlights
7703 N. Lamar Blvd, Suite 400
Austin, TX 78752