The face of philanthropy is changing. The New Philanthropists are innovative, creative, and multi-generational; they have strong cultural identities, and they are ready to invest in causes, issues and nonprofit organizations. They are the future workforce, consumers and community leaders of Texas.
According to Selig Center/Multicultural Economy Report, Hispanic/Latino ($181 billion), African-American ($72 billion), and Asian ($34 billion) buying power is well over $287 billion combined, creating a wealth of fundraising opportunities for organizations throughout Texas. In order for nonprofit organizations to remain relevant with these diverse populations, they need to understand, engage and create relationships with these communities. Learn ways to create meaningful relationships with the New Philanthropists. Gain greater understanding of their motivations, culture and giving patterns, while learning to identify influencers (individuals and groups), opportunities and barriers.
Attendees will leave with
- Insights to giving patterns among diverse populations
- An understanding of engagement principles
- An understanding of motivations and cultural insights of diverse populations
- Effective fundraising strategies with diverse populations
Engage501 Training Series
This session is part of the Engage501 Continuing Education Series - In this series participants learn the basic tools to engage multicultural communities. They will be introduced to population changes, cultural insights and motivations, and this will position to engage and market to diverse populations.
About Engage 501
We understand how the population change is impacting nonprofits in Texas. Engage501 intends to be the bridge between nonprofits and diverse communities. Engage 501 is a multicultural engagement initiative that utilizes an inclusive and culturally relevant approach to community engagement. The goal is to build the capacity of the nonprofit sector in Texas by creating meaningful connections, understanding multicultural communities and providing engagement tools. Put simply, this initiative will help you create advocates, volunteers, board members and donors through building cultural sensitivity assets that will broaden nonprofits’ relevance to their communities and diversify their growth.
Engage501 will provide a process: Multicultural Engagement
Multicultural Engagement is a process of building community, relationships, & trust with multicultural communities. Multicultural Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods & issues within communities. It is an inclusive, innovative & culturally relevant approach that informs, educates, engages & strengthens communities.
With Engage 501, you will learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations. In addition, you will learn ways your organization can start to engage and market to diverse populations. We have a set of tools that will help nonprofit organizations create authentic relationships with multicultural communities in Texas, including the following
Engage501 Webinar Q&A Series
Engagement Trainings and Workshops
501Engage: The Shift Breakfast Series
Forums and Community Conversations
Communications, Marketing and Engagement Consulting Services
Engage 501 is an initiative of TANO - Texas Association of Nonprofit Organizations and Cultural Strategies, Inc