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About Engage501
Engage501 Learning Series
Upcoming Learning Opportunities
Engage501 Learning Series
In this learning series, participants will learn the basic tools to engage multicultural communities. They will be introduced to population changes, cultural insights and motivations, and this will position to engage and market to diverse populations.
We have a set of tools that will help organizations create authentic relationships with multicultural communities in Texas and they consist of the following workshops and conversations:
The Shift: A conversation about the changing demographics in Texas and what nonprofits can do prepare for the change.
There is a shift happening in Texas; it is becoming younger, more diverse and it leads the country in population growth. As of 2009, Texas became a majority-minority state making it one of the most diverse states in America. Texas is comprised of Latinos (36.9%), African-Americans (12.0%), Asians (3.6%), Anglos (46.7%) and everything in between. The population change is happening, from the small towns of South Texas to the suburbs of Dallas and the rural areas of the Panhandle. The make-up of the Lone Star State is becoming more multicultural, interweaving our histories, traditions, cultures and people into a new Texas.
Join us for a conversation on how nonprofits can adapt to these population changes and successfully engage diverse segments in Texas.
Attendees will leave with
- An understanding of the population changes in Texas
- An understanding of engagement principles
- Key insights to motivations and trends of multicultural communities
- Basic tools on how to engage diverse populations
Multicultural Leadership Engagement: Strategies for an Inclusive Board
Does your nonprofit board of directors reflect your community? Do you want to have a more inclusive and multicultural board? Multicultural Leadership Engagement will give you the tools to develop relationships with multicultural leaders in the community, increase the awareness with existing board members of the importance of a diverse and inclusive board and provide strategies that will make your board more multicultural and relevant to your community.
Attendees will leave with
- An understanding of the leadership gap in nonprofit boards
- A process an organization can go through to increase its diversity
- An understanding of engagement principles
- Key insights about motivations and trends of multicultural communities
- Basic tools on how to engage multicultural leaders
The New Philanthropists: Fundraising with Diverse Populations
The face of philanthropy is changing. The New Philanthropists are innovative, creative, and multi-generational; they have strong cultural identities, and they are ready to invest in causes, issues and nonprofit organizations. They are the future workforce, consumers and community leaders of Texas.
According to Selig Center/Multicultural Economy Report, Hispanic/Latino ($181 billion), African-American ($72 billion), and Asian ($34 billion) buying power is well over $287 billion combined, creating a wealth of fundraising opportunities for organizations throughout Texas. In order for nonprofit organizations to remain relevant with these diverse populations, they need to understand, engage and create relationships with these communities. Learn ways to create meaningful relationships with the New Philanthropists. Gain greater understanding of their motivations, culture and giving patterns, while learning to identify influencers (individuals and groups), opportunities and barriers.
Attendees will leave with
- Insights to giving patterns among diverse populations
- An understanding of engagement principles
- An understanding of motivations and cultural insights of diverse populations
- Effective fundraising strategies with diverse populations
Latino/Hispanic Engagement
Latino/Hispanics are now the largest minority in the United States. By 2050, 30% of the U.S. population will be of Latino descent, making them a significant economic force. Hispanics are the fastest growing population in U.S, but do you really understand how diverse this community truly is (e.g. bi-cultural, low-income, business professionals, immigrants, etc.) and how to best engage its different segments?
Hispanic Engagement is a process of building community, relationships, and trust with Hispanic communities. Hispanic Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods and issues within communities. It is an inclusive, innovative and culturally relevant approach that informs, educates, engages and strengthens communities. Learn about the different segments of the Hispanic community and what it takes to authentically engage this booming population.
Attendees will leave with
- An understanding of the growing Hispanic population
- An understanding of the segments within the Hispanic community
- An understanding of the motivations and trends of the Hispanic population
- An understanding of engagement principles
- Tools to start engaging the growing Hispanic population
Multicultural Marketing: An inclusive marketing approach to reach diverse populations
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
- Marketing insights that will help you reach multicultural audiences
- An understanding of engagement principles
- Key insights about motivations and trends of multicultural communities
- Basic tools on how to market to and engage with diverse populations
Engage 501 is an initiative of TANO - Texas Association of Nonprofit Organizations and Cultural Strategies, Inc.
If you’re interested in bringing TANO's Engage501 to your community or if you have any questions, please contact Robert Manzer at rmanzer@tano.org or 512-381-1490