Texas Association of Nonprofit Organizations Articles

November 23, 2011, 5:25 am By Cody Switzer Toshiba, the electronics company, is using Facebook to give away a $100,000 technology makeover to one U.S. nonprofit and smaller prizes to four other charities. The company is asking nonprofits to “like” ...

How social networks (might) transform adsBy Anthony Ha November 03 2011 Technology 151 284 Share6   Advertisement Drupal.DART.tag('{"machinename":"medium_rec1","name":"Default Medium Rec 1 300x250,300x600","pos":"m1","sz":"300x250,300x600","active":"1","block":"1","settings":{"overrides":{"site":"","zone":"","slug":""},"options":{"scriptless":0,"method":"adj","include_terms":1},"key_vals":[]},"table":"dart_tags","type":"Normal","export_type":1,"key_vals":{"pos":[{"val":"m1","eval":false}],"sz":[{"val":"300x250,300x600","eval":false}],"page":[{"val":"node_136326","eval":0}],"term":[{"val":"technology","eval":false},{"val":"facebook","eval":false}],"tile":[{"val":"tile++","eval":true}],"ord":[{"val":"ord","eval":true}]},"prefix":"adweek","site":"adweek","zone":"tech","slug":"Advertisement","page":"node_136326","noscript":{"src":"http:\/\/ad.doubleclick.net\/ad\/adweek\/tech;pos=m1;sz=300x250,300x600;pos=m1;sz=300x250,300x600;page=node_136326;term=technology;term=facebook;","href":"http:\/\/ad.doubleclick.net\/jump\/adweek\/tech;pos=m1;sz=300x250,300x600;pos=m1;sz=300x250,300x600;page=node_136326;term=technology;term=facebook;"}}'); When Facebook's brand experience manager Paul Adams took the stage today at the Geo Loco conference, he outlined ...

Published on May 17, 2011 by Hannah Gregory Print When a nonprofit does not have a significant internal marketing capacity and doesn’t have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well ...

Published on April 16, 2011 by Hannah Gregory Print Too often, nonprofit organizations wait far too long before changing a logo that is well overdue for either a makeover or a complete change. The reluctance to change is understandable, but ...

Published on April 27, 2011 by Hannah Gregory Print Just like video killed the radio star in the 1980s, social media is very rapidly changing how nonprofits need to approach email campaigns and website development. Your nonprofit has been working ...

Published on April 14, 2011 by Hannah Gregory Print Nonprofit mergers have always been a fairly regular occurrence. But with more challenging economic times, even more nonprofits are surviving – and thriving – by merging with like-minded organizations. While the ...

Published on April 15, 2011 by Hannah Gregory Print Do you know what “nonprofit speak” is? It is when nonprofits start talking their own language that no one else understands. When you spend your working days writing grants for funding ...

Published on May 4, 2011 by Hannah Gregory Print The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. ...

Published on July 15, 2011 by SHOESTRING Print If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to ...

By Hannah Brazee Gregory     Writers will tell you that it is much harder to write a short press release than a long one because it requires choosing your words and focus very carefully. The same goes for writing ...

Published on April 15, 2011 by Hannah Gregory Print If you have been urging your nonprofit to develop a new website, but have gotten nowhere, bring this top-10 list to your next staff meeting to garner some laughs and jumpstart ...

        Nonprofit marketing: Just Do It I taught at American University yesterday, and I found one of the biggest challenges for the communications class was focusing not on our agenda but rather that of our audience.  I ...

July 27, 2011, 2:07 pm By Sue LaLumia (Photograph courtesy of Water.org) Made you smile, right? Water.org’s photo of Indian schoolchildren celebrating fresh drinking water truly grabs the viewer. It’s spontaneous. It’s exuberant. And it’s a newspaper art director’s dream ...

Seven Tips To Boost Your Email Open Rates Monday, July 25, 2011 at 12:46PM | by Allyson Kapin Tweet Share stLight.options({ publisher:'12345' }); Even though the sidewalk may be frying eggs at the moment, it’s not too early to start ...

Wed, July 20 2011 Filed under:Marketing essentials   I’m a big believer in great content. If you want people to value your cause, create content that brings value to THEM. That’s how you forge connections. A reader of this blog ...

Sat, June 11 2011 Filed under: Fundraising essentials   Dennis McCarthy of Convio and I presented on this topic at Fundraising Day New York yesterday. The big takeaways? 1. Your website is still your most critical online presence.  Don’t neglect ...

By Annaliese Hoehling, Publications Director, NTEN The community manager has been around longer than you may think – and I'm not trying to be like Malcolm Gladwell by drawing (questionable) parallels to pre-Internet practices. Within the era of the World ...

Submitted by Amy on Mon, 06/20/2011 - 10:43am Like what you read? Stay current with nonprofit technology  Share       Subscribe to our Blog Feed to keep up with all the NTENy goodness. You might also like... September Communications ...

Revealing organizational culture: The power of stories By: Paul Sturm Jun 20th, 2011   Denice Hinden, Paul Sturm and Paige Teegarden are the authors of The Nonprofit Organizational Culture Guide: Revealing the Hidden Truths that Impact Performance, published in December ...

Tue, June 14 2011 Filed under: Marketing essentials   You know what I mean by an elevator pitch, right?  It’s a pitch for your organization that you could make in the time span of an elevator ride—about thirty seconds to ...